Search engine optimization isn’t some mystical enigma that’s impossible to decipher. It’s also not as simple as some brands may think. SEO requires hard work, experience, and persistence, but if you follow through, you can get great results.
That’s par for the course for most things in business, so it shouldn’t come as a surprise that investing time and money in SEO pays dividends. What should you do to have greater success?
Work with SEO Professionals
The first key to success is hiring the right company to help with your digital marketing efforts. In the world of online advertising and search engine optimization, it’s true what they say: you get what you pay for. If you try to do it yourself with a small team, it’s not realistic to expect good results.
SEO professionals have two main advantages for helping your web content perform better. First, they have years of experience. They understand how key markets and statistics work, so they can adapt when changes are needed for results. Many SEO experts also keep up with search engine changes, so they use modern techniques that competitors probably don’t know about.
Use Keywords Naturally
A common mistake for businesses with new websites is spamming keywords all over the place. Choosing good search terms for your audience is smart, but articles need to make sense for the average reader. Otherwise, your web pages sound like an advertisement. People tend to ignore that type of content, which hurts your rankings considerably.
Instead, choose high-value keywords for your customers, and then create entire articles around them. For example, imagine that you want to attract visitors looking for the “best power tools for construction.”
Instead of using that keyword phrase over and over on different pages, create a detailed guide dedicated to the best power tools for construction. That way, you can use the keyword naturally throughout the content, but visitors receive high-quality information that helps them.
Make Navigation Simple
Imagine what it would be like if a grocery store only had one long aisle with hundreds of different products on it. Finding the right item would be next to impossible. That’s exactly what it’s like for website visitors when you only have a single “products” page or “services” page.
To improve the customer experience and help your search engine optimization, create sub-pages under your main categories. Clothing websites do this with pages for “women’s fashion,” “men’s fashion,” “shoes,” and similar categories. The easier it is for people to find what they want, the better your page statistics look.